UnderstandThe caller wants to moveFriday afternoon
✓
CallPlatform by JMB Technology
Calls that listen.
Caller
“Move my appointment to Friday afternoon.”
AI agent
“Friday at 2:30 is available. Shall I book it?”
CheckTwo suitable times foundCalendar connected
✓
CompleteAppointment movedFriday · 14:30
✓
ConfirmCustomer and team updatedNothing left hanging
✓
What CallPlatform is doing
Listening for what the caller needs.
A person remains one step away
AI voice, live business actions and the complete operating platform behind them.
Beyond the voice layer
The voice is only the beginning.
CallPlatform connects the conversation to the action, the route, the report and the bill.
Shared, white-label or dedicated. Your carriers and numbers are welcome.
Caller request
“Can you check when my driver will arrive?”
CallPlatform understands the request, checks the live booking and gives the caller a clear answer.
Listen
Find booking
Speak update
Offer help
Live answerOutcome
Context keptFallback
ReportedVisibility
One platform, clearly explained
Two products. Three ways to make them yours.
Choose AI Voice Agents or complete inbound services. Run them on CallPlatform, sell them under your brand, or commission a dedicated platform.
AI Voice Agents
Natural conversations that answer questions, complete approved work and know when a person should take over.
Meet Agent StudioInbound
Virtual numbers, carriers, routing, queues, menus, voicemail, conferences and recording, with automation ready when it helps.
Explore inboundUse it your way
Use our managed service, launch a white-label prepay proposition, or own a dedicated CallPlatform estate.
See the ways into CallPlatform
A deeper platform, kept easy to explore
More than a few headline features.
CallPlatform covers the everyday details that make a communications service dependable. Explore one part at a time.
Opening hoursKeypad menusCall queuesQueue callbacksForwardingVoicemailConferencesFax
AI Voice AgentsSpeech InputSpeak TextKnowledgeRecordingsTranscriptionSummariesQuality insight
Connector actionsSecure API callsLive call dataSMS alertsEmail actionsLinked servicesNamed outcomesVersion history
Caller rulesCall firewallHoliday routingArea routingWithheld callersService linkingRecovery routesAudit history
Carrier connectionsNumber managementRate plansPrepay walletsPackagesWhite labelAccount hierarchyLive reporting
01 / 05
AI Voice Agents
The caller speaks. The agent gets it done.
Use approved knowledge, take live actions and hand off cleanly when a person should take over.
- Natural inbound and outbound conversations.
- Calendar, CRM, messaging and connected actions.
- Transcripts, outcomes and quality signals in one place.
Appointment agent · inbound
Connected
Checking the live diary
2 times available
✓
The work is completed in the callAppointment moved and confirmation sent.
TTS + STT + live data
See a connected journey
Make your existing inbound flows listen and respond.
Not every call needs a free-form AI conversation. For frequent, structured requests, CallPlatform combines focused speech recognition, dynamic voice, Connector Studio and dependable routing in one visible journey.
Listen
Ask one focused question. Accept a short spoken response, a keypad key, or either.
Decide
Map the answer to explicit intents, confirm sensitive choices and route deterministically.
Act
Use a Connector action to look up a booking, customer, case, status or decision.
Respond
Speak the live result, continue the flow or take a safe timeout/error route.
Speech Input is designed for short, English-language choices and explicit routes. Open-ended conversations belong in AI Agent Studio; fixed announcements still belong in recorded audio.
Route a recognised caller using approved contact outputs.
Return status, ETA and named outcomes to the live call.
Send a concise inbound or outcome notification.
Start from a reviewed public HTTPS/JSON contract and shape it to your system.
Connector Studio
Give the call a safe way to use business data.
Store a provider connection once, choose the actions a flow can use and turn technical responses into caller-friendly outcomes. The call only receives reviewed values and never sees the saved credential.
- Reusable API-key and bearer-token connections for approved public HTTPS APIs.
- Immutable revisions keep published call flows pinned to a known action contract.
- Named outcomes make success, not-found, timeout and error paths visible on the canvas.
- Built-in starting templates for Autocab, HubSpot, Slack and developer-owned adapters.
The commercial difference
Most platforms solve a layer. CallPlatform runs the operation.
Modern AI features are widely available. The meaningful advantage is what surrounds them: real telephony, an account portal, governed automation, downstream billing and a deployment model that can grow with your business.
| What you need | CallPlatform | Typical AI voice point tool | Typical cloud phone suite |
|---|---|---|---|
| Conversational AI voice agents | Built into the operating platform | Core product | Available or add-on |
| Deterministic inbound routing & PBX fallbacks | Native services and Flow Builder | Usually integrated separately | Common, depth varies |
| Reusable governed in-call API actions | Connector Studio | Tool calls, governance varies | Apps, webhooks or APIs |
| Speech-enabled structured self-service | TTS/STT inside the same call graph | Often requires an agent conversation | Available, implementation varies |
| Customer wallet, packages, rating & renewals | A product you can offer downstream | Supplier usage billing | Usually a separate BSS layer |
| White-label multi-tenant customer portal | Brand, domain and hierarchy controls | Uncommon | Partner options vary |
| Dedicated full telecom estate | Carrier connections, call handling, data, portal and reporting | Private AI deployment may be available | Enterprise arrangements vary |
Category-level comparison for buying conversations; individual vendor capabilities and plans change. We’ll map CallPlatform against your actual shortlist during discovery.
Prepay that works downstream
Package the service. Fund the wallet. Authorise the call.
Prepay in CallPlatform is not merely how you pay a supplier. It is a customer product: an auditable wallet, service packages, included allowances, overflow rating, renewal logic and live call authorisation working together.
- Create rate plans and sell eligible number-and-minute packages.
- Show included, used and remaining allowance in the customer portal.
- Apply package usage first, then a defined overflow rate when allowance is exhausted.
- Renew recurring services and surface low or negative balances with a complete ledger.
Account & wallet
Create a commercial relationship with its own balance, rate plan and account controls.
Package & number
Buy an eligible package, allocate stock and snapshot the advertised commercial terms.
Live authorisation
Before the call proceeds, runtime checks remaining package allowance and affordable cash.
Usage, rating & renewal
Calls feed reporting, package usage, wallet entries and controlled recurring charges.
The full CallPlatform suite
Explore the full platform
Everything around the clever bit matters.
The best agent still needs a number, a route, a fallback, a customer account, commercial rules and evidence of what happened. Those foundations are already part of the platform.
Inbound Flow Builder
Visual services, time and date logic, IVR, queues, failover, recordings, SIP controls and more.
Agent Studio
Conversational voice, knowledge, actions, transfers, simulations and operational dashboards.
Connector Studio
Account-owned connections, reviewed actions, dynamic variables and named call-flow outcomes.
Reporting & intelligence
Live state, call journeys, CDR detail, scheduled reports, agent outcomes and quality analysis.
Accounts & billing
Reseller hierarchies, rates, packages, rentals, invoices, credit and prepaid wallet operations.
Numbers & services
Inventory, allocation, presentation, routing, users, permissions, audio and service lifecycle.
Telecom security
ACLs, call firewalls, nuisance controls, SIP tracing, audit history and role-based access.
White-label portal
Your customer domain, brand, hierarchy and commercial catalogue on one shared experience.
Dedicated CallPlatform
Commercial control
Operational isolation
Deep white-label
A real platform team
Your brand. Your estate. JMB engineering behind it.
For operators, resellers and enterprises that need more than a tenant on somebody else’s cloud, we can commission a single-tenant CallPlatform estate: isolated telephony, media, data, portal and reporting components designed around your region and operating model.
Bring carrier relationships, define account hierarchies and run an estate-local catalogue.
Dedicated service capacity, change windows and data boundaries for the core platform.
Customer domains, branding and portal experience built around your channel.
JMB builds, deploys and evolves the stack rather than leaving you with raw components.
01Carrier connections & numbersBring your carriers and route numbers your way
02Reliable call handlingRouting, media, queues and failover
03AI & automationAgents, speech and connected actions
04Data & reportingLive insight and complete call history
05Customer & admin portalsYour brand, billing and daily control
06Service protectionHealth monitoring, backups and recovery
Where it starts paying back
Turn repetitive calls into designed journeys.
Start with one valuable call reason, keep the human escape route, measure the result and expand from evidence.
Never miss the buying call
Qualify a lead, answer the common questions, capture the details and book or route the next step at any hour.
Resolve “where is it?”
Recognise the request, look up a booking, delivery, case or appointment and speak the current result.
Get callers to the right team
Replace a long keypad tree with a focused spoken choice, retain DTMF and pass useful context forward.
Make failure a designed route
Move cleanly from automation to a queue, alternate number, voicemail or message when confidence or a provider fails.
Sell more than SIP trunks
Give customers a branded service portfolio spanning numbers, routing, AI, reporting, packages and support.
Own the platform experience
Run a dedicated estate around your carriers, region, customer hierarchy and commercial model.
AI tools give you an agent. CPaaS gives you components. CallPlatform gives you the operating system around the call.That is the difference JMB is built to deliver.See the whole platform
Beyond the AI demo
Run the service. Not just the conversation.
CallPlatform gives the voice somewhere useful to live.
Connect
Commercialise
Deploy
Bring your carriers.
Connect existing carriers and numbers, then design how every call should work.
Sell it your way.
Use prepay, packages, customer hierarchy, reporting and your own portal brand.
Choose your estate.
Use JMB’s managed service or commission a dedicated platform in your chosen region.
Bring us one call worth improving
Hear what better sounds like.
We’ll map the conversation, the action and the route back to a person when one is needed.