JMB Technology / Call Platform

Better calls.
Better business.

Business calls, AI agents and the tools to turn conversations into bookings and sales.

Answer more enquiries. Follow up your leads. Or sell it all under your own brand.

AI Voice Agents

From hello.
To handled.

Good conversations go somewhere.

Meet your AI receptionist
Home highlights. Choose a card.
01 / Answer
“Hello, Northline.”

A warm welcome. Every time.

02 / Understand
I’d like to book a viewing.
Of course. How’s Saturday?
Illustrative AI conversation
03 / Book
SAT10:30
✓It’s in the diary.

One less thing on your list.

04 / Hand over
NAF
A person when it matters.

Your team takes it from here.

Connected
Call Platform

One connected platform.
Built and supported by JMB Technology.

From your first number to your own platform.
Meet the agent

Your turn.
Put it to work.

Try a quick business demo. Ask about the platform. See where the conversation goes.

Hear the voices first.Expression. Conversation. Four languages.
A few things to try

“Be a receptionist for my property business.”

“Can we keep our existing numbers?”

“What would our own platform include?”

Demos use fictional businesses. Want a real meeting? Ask the agent how to arrange one with our team.

JMB AI assistantVoice + chat

A real conversation.
In your own words.

Choose how you’d like to try it. You’ll see the privacy notice before you start.

No download. Voice uses your microphone only when you start the call.

Connected by Call Platform

The call is only
the beginning.

Less chasing. Less retyping.
More time for your customers.

Connect your tools

Goodbye, copy and paste.

Look up a record. Update the details. Complete an agreed action through your connected CRM, calendar or API.

Explore connected agents
Work your leads

Old leads. New opportunities.

AI follows up your list, qualifies interest and records the disposition. Your team picks up the opportunities.

See outbound in action
Learn from every call

Know what made the difference.

Find objections, review key moments and score call quality. Turn real conversations into better coaching.

Explore Call Intelligence

Illustrative workflows. Connections and actions are configured for your business.

Pulse · the calling app

Your calls.
Live in your pocket.

Business calls and team chat on your phone or desktop — built for the working day, connected to your numbers.

  • Answer, transfer and park calls on the move
  • Team chat and presence, alongside every conversation
  • Your caller ID, your hours, your availability

Needs a Call Platform account and an assigned Pulse device with calling enabled.

NorthlinePulse.
Connected
Choose a Pulse preview

Your calls

Today
In conversation00:24
Sarah ChambersIncoming business call
Your Northline number

Recent calls

Halo StudioOutgoing · Answered
AsterIncoming · Answered

Team chat

Today
Lettings team3 members
Maya · 09:40

Sarah is asking about the 3pm viewing.

You · 09:41

Just spoke with her. All confirmed.

Maya · 09:41

Perfect. I’ll meet her there.

Keep the conversation with your team.

Your team

Northline
Your availabilityAvailable

People

Maya PatelAvailable
Jamie BrooksOn a call
Your business hoursMon–Fri · 09:00–17:30

Illustrative preview. Fictional business; example activity only.

For resellers & service providers

Your name.
Your customers.
Your own platform.

Your own voice and AI service, with branded apps, customer accounts and billing. Full platform access. JMB manages the technology.

Illustrative Northline platform preview
portal.northline.exampleDEMO
Customer workspace

Services

Operational

Every call, with a clear next step.

8 services24 numbers2 drafts
Choose a service
Main receptionRouting preview
Mon–Fri08:00–17:00Sales & support
Outside hoursVoicemail
A destination for every call
Sales queueQueue settings
Answering team
Sales ring group
On hold
Music
No answer
Voicemail
Keep the caller’s next step clear
Platform administration

Accounts

Your estate

A clear view of the business you’re building.

Customers & resellersOne platform
Choose an account
Aster · Overview
24Numbers8Services12Users
Forge · Account hierarchy
Customer accounts and rates beneath their reseller.

Choose a view or a card to explore.

Fictional brands and example activity. Try the brand picker

Let’s make your calls work better.

Tell us what you need. We’ll help you find the right starting point.

Talk to our team