CallPlatform by JMB

One platform from first ring to final ledger.

Build AI voice agents, let inbound call flows listen and respond, connect live business data, route calls reliably and charge customers without stitching together a different platform at every step.

Use JMB’s managed platform, white-label it for your channel, or commission a dedicated CallPlatform estate.

Connected self-service
Call in progress
Caller request
“Can you check when my driver will arrive?”

CallPlatform understands the request, checks the live booking and gives the caller a clear answer.

Listen Find booking Speak update Offer help
Live answerOutcome Context keptFallback ReportedVisibility
Four clear ways into the platform

Start with the outcome you need most.

Lead with AI, improve inbound journeys, connect business data or launch a complete communications service. Every route grows on the same platform.

AI

AI Voice Agents

Answer naturally, use approved knowledge, take actions, collect the right details and hand off to your people with the call still anchored in your phone service.

Meet Agent Studio
API

Connector Studio

Turn provider APIs into reusable call-flow actions with encrypted credentials, named business outcomes, revision control and deliberate error routes.

Explore connected calls
SAY

Speech-enabled Flow Builder

Let callers answer a focused question by voice or keypad, look up live information and hear a personalised result. Retries and human fallback are designed in.

See Speak Text & Speech Input
OPS

Commercial Platform

Bring numbers, carriers, customer accounts, packages, prepay, reporting and white-label controls together as a service you can operate and sell.

Explore the full platform
A deeper platform, kept easy to explore

More than a few headline features.

CallPlatform covers the everyday details that make a communications service dependable. Explore one part at a time.

Inbound call handling

Shape the right journey for every caller.

Build simple forwarding or a complete service with opening hours, menus, queues, callbacks and dependable fallback paths.

Explore inbound automation
Opening hoursKeypad menusCall queuesQueue callbacksForwardingVoicemailConferencesFax
01 / 05
AI Agents

Answer the call. Understand the job. Finish it.

A CallPlatform agent is not an isolated demo bot. It can sit behind your real numbers, work with your routing, use your approved knowledge and transfer into the same queues and services your team already operates.

  • Build the conversation visually or start with an AI-assisted brief.
  • Use knowledge, structured data capture, calendar and notification actions.
  • Handle inbound and outbound journeys with direction-specific behaviour.
  • Review calls, outcomes, latency, transcripts and quality signals in one workspace.
Appointment agent · inbound Connected
I need to move tomorrow’s appointment to the afternoon.
I can help with that. May I confirm the postcode on the booking?
calendar.check_availability() 2 slots found
I have 2:30 pm or 4:00 pm available. Which works best?
ResolvedOutcome
BookedAction
ReportedJourney
TTS + STT + live data

Make your existing inbound flows listen and respond.

Not every call needs a free-form AI conversation. For frequent, structured requests, CallPlatform combines focused speech recognition, dynamic voice, Connector Studio and dependable routing in one visible journey.

See a connected journey
1

Listen

Ask one focused question. Accept a short spoken response, a keypad key, or either.

2

Decide

Map the answer to explicit intents, confirm sensitive choices and route deterministically.

3

Act

Use a Connector action to look up a booking, customer, case, status or decision.

4

Respond

Speak the live result, continue the flow or take a safe timeout/error route.

Speech Input is designed for short, English-language choices and explicit routes. Open-ended conversations belong in AI Agent Studio; fixed announcements still belong in recorded audio.

HubSpot CRM Find contact

Route a recognised caller using approved contact outputs.

Autocab Ghost Get booking status

Return status, ETA and named outcomes to the live call.

Slack Post call alert

Send a concise inbound or outcome notification.

Your API Customer adapter

Start from a reviewed public HTTPS/JSON contract and shape it to your system.

Connector Studio

Give the call a safe way to use business data.

Store a provider connection once, choose the actions a flow can use and turn technical responses into caller-friendly outcomes. The call only receives reviewed values and never sees the saved credential.

  • Reusable API-key and bearer-token connections for approved public HTTPS APIs.
  • Immutable revisions keep published call flows pinned to a known action contract.
  • Named outcomes make success, not-found, timeout and error paths visible on the canvas.
  • Built-in starting templates for Autocab, HubSpot, Slack and developer-owned adapters.
Discover Connector Studio
The commercial difference

Most platforms solve a layer. CallPlatform runs the operation.

Modern AI features are widely available. The meaningful advantage is what surrounds them: real telephony, an account portal, governed automation, downstream billing and a deployment model that can grow with your business.

What you need CallPlatform Typical AI voice point tool Typical cloud phone suite
Conversational AI voice agents Built into the operating platform Core product Available or add-on
Deterministic inbound routing & PBX fallbacks Native services and Flow Builder Usually integrated separately Common, depth varies
Reusable governed in-call API actions Connector Studio Tool calls, governance varies Apps, webhooks or APIs
Speech-enabled structured self-service TTS/STT inside the same call graph Often requires an agent conversation Available, implementation varies
Customer wallet, packages, rating & renewals A product you can offer downstream Supplier usage billing Usually a separate BSS layer
White-label multi-tenant customer portal Brand, domain and hierarchy controls Uncommon Partner options vary
Dedicated full telecom estate Carrier connections, call handling, data, portal and reporting Private AI deployment may be available Enterprise arrangements vary

Category-level comparison for buying conversations; individual vendor capabilities and plans change. We’ll map CallPlatform against your actual shortlist during discovery.

Prepay that works downstream

Package the service. Fund the wallet. Authorise the call.

Prepay in CallPlatform is not merely how you pay a supplier. It is a customer product: an auditable wallet, service packages, included allowances, overflow rating, renewal logic and live call authorisation working together.

  • Create rate plans and sell eligible number-and-minute packages.
  • Show included, used and remaining allowance in the customer portal.
  • Apply package usage first, then a defined overflow rate when allowance is exhausted.
  • Renew recurring services and surface low or negative balances with a complete ledger.
See commercial models

Account & wallet

Create a commercial relationship with its own balance, rate plan and account controls.

Package & number

Buy an eligible package, allocate stock and snapshot the advertised commercial terms.

Live authorisation

Before the call proceeds, runtime checks remaining package allowance and affordable cash.

Usage, rating & renewal

Calls feed reporting, package usage, wallet entries and controlled recurring charges.

The full CallPlatform suite

Everything around the clever bit matters.

The best agent still needs a number, a route, a fallback, a customer account, commercial rules and evidence of what happened. Those foundations are already part of the platform.

Explore the full platform
Route

Inbound Flow Builder

Visual services, time and date logic, IVR, queues, failover, recordings, SIP controls and more.

Answer

Agent Studio

Conversational voice, knowledge, actions, transfers, simulations and operational dashboards.

Connect

Connector Studio

Account-owned connections, reviewed actions, dynamic variables and named call-flow outcomes.

Understand

Reporting & intelligence

Live state, call journeys, CDR detail, scheduled reports, agent outcomes and quality analysis.

Sell

Accounts & billing

Reseller hierarchies, rates, packages, rentals, invoices, credit and prepaid wallet operations.

Operate

Numbers & services

Inventory, allocation, presentation, routing, users, permissions, audio and service lifecycle.

Protect

Telecom security

ACLs, call firewalls, nuisance controls, SIP tracing, audit history and role-based access.

Brand

White-label portal

Your customer domain, brand, hierarchy and commercial catalogue on one shared experience.

Dedicated CallPlatform

Your brand. Your estate. JMB engineering behind it.

For operators, resellers and enterprises that need more than a tenant on somebody else’s cloud, we can commission a single-tenant CallPlatform estate: isolated telephony, media, data, portal and reporting components designed around your region and operating model.

Commercial control

Bring carrier relationships, define account hierarchies and run an estate-local catalogue.

Operational isolation

Dedicated service capacity, change windows and data boundaries for the core platform.

Deep white-label

Customer domains, branding and portal experience built around your channel.

A real platform team

JMB builds, deploys and evolves the stack rather than leaving you with raw components.

01Carrier connections & numbersBring your carriers and route numbers your way
02Reliable call handlingRouting, media, queues and failover
03AI & automationAgents, speech and connected actions
04Data & reportingLive insight and complete call history
05Customer & admin portalsYour brand, billing and daily control
06Service protectionHealth monitoring, backups and recovery
Where it starts paying back

Turn repetitive calls into designed journeys.

Start with one valuable call reason, keep the human escape route, measure the result and expand from evidence.

Revenue

Never miss the buying call

Qualify a lead, answer the common questions, capture the details and book or route the next step at any hour.

Service

Resolve “where is it?”

Recognise the request, look up a booking, delivery, case or appointment and speak the current result.

Routing

Get callers to the right team

Replace a long keypad tree with a focused spoken choice, retain DTMF and pass useful context forward.

Continuity

Make failure a designed route

Move cleanly from automation to a queue, alternate number, voicemail or message when confidence or a provider fails.

Channel

Sell more than SIP trunks

Give customers a branded service portfolio spanning numbers, routing, AI, reporting, packages and support.

Operator

Own the platform experience

Run a dedicated estate around your carriers, region, customer hierarchy and commercial model.

AI tools give you an agent. CPaaS gives you components. CallPlatform gives you the operating system around the call.That is the difference JMB is built to deliver.
See the whole platform
Bring us the call you want to improve

We’ll show you the journey, not just the feature.

Tell us what callers need, where the answer lives and what should happen when automation cannot finish. We’ll map the right mix of AI Agent, speech-enabled flow, Connector Studio and dependable telephony.