AI outbound campaigns

Call. Connect.
Follow through.

An agent that knows why it’s calling. Business systems it can act on. A next step that’s taken care of.

Renewals. Appointments. Job follow-ups. Your own workflow.

One call. Connected from start to finish.Swipe to explore
Explore the connected outbound journey
01 / NORTHLINEIllustrative journey

Start with a reason.

Lead list + live lookup

The campaign

Service renewals

Lead context

Service and renewal date

Connected record

Current options from your CRM

Useful information before the first hello.

02 / NORTHLINEIllustrative journey

A conversation with purpose.

Your agent + your instructions

Agent

Your service is due for review. Shall we arrange a call?

Customer

Tuesday morning would work.

Connected action

Check the calendar for available slots.

Ask, listen and act within the brief you set.

03 / NORTHLINEIllustrative journey

Agreed. And taken care of.

Connector Studio

Calendar

Create the confirmed appointment

CRM

Log the call and its next step

Follow-up

Send the configured confirmation

The next step reaches the systems your team uses.

04 / NORTHLINEIllustrative journey

Make the next call better.

Call Intelligence

Find

Search the analysed conversations

Review

Check objections and your QA criteria

Refine

Review coaching, edit and publish

Your team stays in control of what changes.

Your campaign, your rules

A purposeful call.
A controlled campaign.

Bring your lead list and map the details the agent needs. Set the pace and decide what happens next.

Start with useful context.

Map lead fields into the conversation. Add a live lookup for the latest record, job status or available options.

Set the boundaries.

Choose calling windows, concurrent calls and retry rules. Respect account-wide opt-outs and pause when you need to.

Give every outcome a route.

Book an agreed slot, record a next step or follow up through a configured email or webhook.

Connector Studio

Your systems.
In the conversation.

Give AI agents and inbound call flows useful things to do. Read live information. Complete an agreed action. Use the result in the next step.

Explore three configured Connector Studio workflows
THE CONVERSATION

“Tuesday morning works for me.”

From an agreed time to a confirmed event.

  1. 01
    ReadCheck live calendar availability
  2. 02
    ConfirmAgree the slot with the caller
  3. 03
    ActCreate the calendar event
A useful result, ready for the next step.
THE CONVERSATION

“Please ask the team to call me back.”

The next step, where your team already works.

  1. 01
    ReadFind the right contact record
  2. 02
    ActRecord the call and create a task
  3. 03
    ContinueReturn the outcome to the agent
A useful result, ready for the next step.
THE CONVERSATION

“What’s happening with my job?”

An answer from your business system.

  1. 01
    CaptureCollect the job reference
  2. 02
    Look upRun your configured API action
  3. 03
    RespondRead the status or route to the team
A useful result, ready for the next step.

Illustrative workflows. Actions use your approved connections and permissions.

CRM records and tasks. Calendar availability and bookings. Job scheduling. Taxi booking and status. Team alerts. Or an action built around your own API.

Bring us the system you use.

Start with a reviewed template or configure a compatible HTTPS API. Reuse the connection across agents and inbound flows.

Let’s connect it
Call Intelligence

Find the friction.
Make it better.

Turn analysed calls into useful feedback. Find the conversations worth reviewing and make the next version better.

Call Intelligence is an optional enabled service. Your team reviews and publishes changes.

01 / FIND

The conversations that matter.

Search transcripts. Track phrases, topics and objections across analysed calls.

02 / REVIEW

Your standard of a good call.

Review calls against your own QA checklist, with evidence and promised next steps.

03 / REFINE

A better next version.

Use coaching suggestions to refine the instructions and call journey. You decide what goes live.

A few useful answers.

Can the agent use our own systems?

Yes. Connector Studio can give it approved actions in your CRM, calendar, job system or a compatible custom HTTPS API. We configure the connection, the information it can use and the actions it may take.

Does it just read a script?

You set the agent’s purpose, knowledge and boundaries. It can use lead context, ask questions, check live information and complete configured actions during the conversation.

Can we offer this under our own brand?

Yes. Outbound AI and connected workflows can be part of your dedicated CallPlatform estate. Your own platform gives you the customer accounts, branding, commercial controls and API to build your offer around them.

What does it cost?

Talk to us about your call volumes and workflow. We’ll set out the agent package, calling, integrations and any optional analysis before you start.

Bring us a business process.

Show us the systems and the job you want the call to do.

Make it work for you