For resellers, MSPs & service providers

Your platform.
Your brand.
Your business.

Build your telecoms business on a dedicated CallPlatform estate. Full access, your own customer experience and a direct line to the people who build it.

One complete platform. No feature tiers.

Try your brand across the portal and app
Your brand. At every level.Illustrative product tour
Try a different brand
Explore your own platform
northlineasterforgehaloportal.northline.exampleportal.aster.exampleportal.forge.exampleportal.halo.example
Customer workspace

Services

Inbound routing, IVRs & call flows.

8 services2 draftsAll operational
Select a service to explore
Main receptionRouting preview
Mon–Fri08:00–17:00Sales & support
Outside hoursVoicemail
Sales queueQueue settings
Answering team
Sales ring group
Callback
Keep caller’s place
No answer
Voicemail

Their numbers, services and reports. Your customer experience.

Your published Pulse app

Your brand. In their pocket.

northlineasterforgehaloLet’s talk.
AAsterIncoming · 10:42
FForgeOutgoing · 09:58
CallsChatTeam
NorthlineAsterForgeHaloYour app name.
Your app icon.
Your estate.

Branded and published for you, with publishing arrangements agreed together.

Your admin console

Accounts

Build the business behind the calls.

Customers & resellersYour estate
Select an account to explore
AsterNorthlineAsterAster · Customer overview
ForgeForgeNorthlineForge · Reseller overview

Customer accounts and rates beneath their own reseller.

Manage customer accounts, reseller relationships and commercial terms.

Dedicated resourcesDirect engineeringAgreed SLAs
More than an account

Make it
your own.

The whole platform. With your name on it.

Dedicated highlights. Choose a card.
01

Space of your own

Dedicated resources. Isolated from other customer estates.

02

The whole platform

Full customer and admin portals, Companion and a dedicated API. No feature tiers.

03

Your brand, everywhere

Your domain and identity, at every account level.

04

Your published app

Your own branded Pulse app, connected to your estate.

05

You set the offer

Your accounts, packages, rates and billing.

06

A direct line to JMB

Agreed dedicated SLAs and engineering communication.

More ways to run your platform

On your desk.
In your pocket. In your systems.

One estate, with the tools to build your own service around it.

A dedicated API.

Connect your website, CRM and internal tools to your estate. Use scoped credentials to work with the platform from your own software.

CallPlatform Companion.

Manage Simple, Flexible and IVR services, check reports and update supported AI settings on the move. Review changes before saving.

Pulse handles your calls. Companion helps you manage the platform. App rollout is agreed with your estate setup.

Explore the Companion preview
Choose the right starting point

An account with us.
Or a platform of your own.

Both run on CallPlatform. The difference is the control, independence and business you can build around it.

Swipe across to compare both options.

What changes when you have your own estate
What you get A CallPlatform accountFor running your business calls Your own platformFor building your own service
The platform An account on JMB’s managed CallPlatform service. A JMB-managed estate dedicated to your business.
Capacity & isolation Use the capacity of the shared service. Your own allocated resources, isolated from other customer estates.
Control Manage your own numbers, users and services. Full platform and admin portal access, with no feature tiers.
Brand & domain Use the CallPlatform service and app. Your brand at every account level, on your own domain.
Pulse app CallPlatform Pulse for your configured users. Your own branded, published app connected to your estate.
Dedicated APIAccount-scoped API access where enabled.A dedicated API endpoint for your estate, with scoped access for your own integrations.
Companion management appManage supported services with your account permissions.Bring mobile management to your estate: numbers, routing, reports and AI settings.
Customers & billing Run communications for your business. Build customer and reseller accounts, packages, rates and billing.
Providers Use JMB’s supported service arrangements. Connect supported carriers, trunks, number ranges and SMS providers.
The relationship Support for your account and services. Agreed dedicated SLAs and direct engineering communication.
Your network. Your choice.

Bring the relationships
you’ve already built.

Connect your supported carriers, SIP trunks and number providers. Keep your own number ranges and bring your SMS provider, while CallPlatform brings the services together.

  • Call recording and storage capabilities.
  • Queues, fax and flexible, area and time routing.
  • Customer accounts, branding and billing tools.
  • Your own providers for calls, numbers and SMS.

Your provider’s calls, numbers, trunks and messaging remain on your own agreements.

A few useful answers.

Does full access mean everything is free?

Full access means the platform features aren’t split into restricted tiers. Provider usage and separately supplied services still have their own charges. We make that clear in your agreement.

Which services are agreed separately?

AI agents, transcription, dynamic speech and Language Bridge usage, audio player licensing, and SMS supplied by JMB are separate services. Pulse and hosted calling arrangements are agreed with you. We’ll set out exactly what applies before launch.

Who looks after the platform?

JMB manages and operates your dedicated estate. You get full platform administration for your service and customers, with a direct engineering relationship and dedicated SLAs agreed for your requirements.

Can we have our own app in the stores?

Yes. We can brand and publish a Pulse app for your estate, rather than have your customers use the CallPlatform-branded app. Store accounts, approvals and rollout are agreed as part of your launch.

How do we get a proposal?

Tell us about your customers, services, providers and plans. We’ll work through the setup, migration and support with you, then put together a proposal. There’s no tier to choose.

Let’s build the platform behind your brand.

Bring your plans. We’ll bring the people who can help you make them happen.

Talk to JMB