Virtual numbers, existing ranges and carrier connections become services you can see and control.
The CallPlatform suite
The operating system around every call.
CallPlatform brings the phone network, customer portal, AI, automation, reporting and commercial controls into one product. Start with one use case, then grow without rebuilding everything around it.
01Numbers, SIP edge & mediaThe live call
02Flow Builder & service logicThe route
03AI Agents, speech & connectorsThe intelligence
04Live state, Call Journey & reportsThe evidence
05Accounts, packages, rates & billingThe commercial
06Customer, reseller & admin portalsThe experience
The whole platform, connected
Far more than the phone call.
Your identity, all the way through
Not our software with your logo. Your service, brought to life.
Choose the domain, colours and customer experience. The same identity can carry from first login to everyday service management and commercial control.
White-label CallPlatform
Your colours.Your customers.Your service.
CallPlatform stays quietly underneath while the experience becomes recognisably yours.
YBYour Brand
Customer portal
Welcome back.
Sign in securelyYour domain, colours and customer-facing identity.
Six connected capabilities
A complete voice operation, not a bag of features.
Every layer can stand on its own. The value compounds when the layers share the same numbers, services, accounts, routes and evidence.
Answer & automate
Conversational AI Agents, visual inbound services, focused speech recognition, dynamic TTS and connected system actions.
Explore AI voiceRoute & control
Numbers, SIP, time/date rules, IVR, queues, failover, firewalls, forwarding, conferences, recordings and call controls.
Explore inboundConnect & act
Reusable Connector Studio actions, web requests, notifications and approved tool integrations that live inside the journey.
Explore Connector StudioSee & improve
Live state, CDR analytics, Call Journey, scheduled reports, voice quality, agent analytics and premium Call Intelligence.
Package & charge
Rate plans, prepay wallets, packages, allowances, overflow, rentals, invoices, promotions and reseller commercials.
Explore prepayBrand & scale
White-label customer experiences, account hierarchy, roles, audit history and an optional dedicated JMB-managed estate.
Explore dedicated
Visual inbound control
Design the call your customer should experience.
Flow Builder turns a live telephone service into a visible graph. Start with the number, apply business logic, use AI or connected data where it adds value, and keep a clear route for every exception.
- Time and date routing, IVR, queues, forwarding, voicemail, conferences and failover.
- Area, prefix, IP and access-list decisions with call firewall controls.
- Recording, whisper, pre-connection audio, custom SIP headers and mid-call transfer.
- AI Agent destinations, web requests, Connector Actions, Speak Text and Speech Input.
Attach one or more live DDI services.
Route by account-local date and time.
Say “sales” or press 1, with retry and fallback.
Automate the job or pass it to the right person.
Speech in the graph
Two speech products, two different jobs.
CallPlatform keeps conversational AI and structured speech distinct, so you can choose the right level of freedom for each call reason.
Open conversation, bounded by instructions
Use an AI Agent when the caller may express the same need in many ways, needs a multi-turn conversation or must move through knowledge and actions naturally.
- Knowledge and conversational context.
- Data capture, tools and transfer logic.
- Inbound and outbound direction.
- Conversation analytics and quality review.
Focused question, deterministic route
Use speech-enabled Flow Builder when callers should choose from a short set of intents or hear a live value without handing the journey to a generative conversation.
- English short-turn speech recognition.
- Voice and keypad in the same node.
- Retry, confirmation and prompt interruption.
- Explicit timeout, error and human fallback routes.
Call received
Number, service, account and call identity are established.
Route evaluated
Business hours, rules and service graph select the path.
Automation executed
Speech, AI, connectors and routing emit human-readable journey events.
Call completed & rated
Reporting, package usage, cost and commercial records share the same call identity.
Evidence from start to finish
Know what happened without assembling five logs.
Call Journey translates the route into an operational timeline. Live Statistics shows what is happening now. High-volume reporting handles longer-term analysis. Call Intelligence adds deeper quality and coaching insight when enabled.
- Itemised and aggregate call reporting with export and schedule options.
- Live calls, queue state and service activity from real-time data.
- Journey events for routing, speech, connectors and key service actions.
- Premium sentiment, QA, trackers, cross-call search and coaching workflows.
Built for safe change
Production telephony deserves an undo button and clear evidence.
CallPlatform treats a call flow like live operational configuration. Authors can test logic, inspect dependencies and publish with a clear history rather than editing blind.
Test the route
Exercise dates, caller inputs, choices and failure paths without placing a real call or charging a provider.
Run a live test
Place a marked test call and follow real runtime behaviour before moving a customer number.
Version the service
Publish immutable revisions, review what changed and protect against conflicting edits.
Recover deliberately
Restore a known state as a new revision, retaining history rather than erasing it.
Commercial engine
Turn platform capability into a product catalogue.
Account hierarchy, numbers, services and usage feed the same billing model. That makes it possible to launch prepay, postpay, packages and reseller commercials without exporting the service to a disconnected billing system.
- Outbound and inbound sell rates, rentals, service and option charges.
- Monthly or annual packages, trials, promotions and negotiated terms.
- Prepay wallet, included allowances, overflow, renewal and ledger views.
- Parent/child reseller hierarchy with bespoke rate control and branding.
01Customer accountHierarchy · permissions
02Rate plan & packageTerms · allowance
03Numbers & servicesProvisioned products
04Usage & ratingIncluded · overflow
05Wallet or invoiceLedger · history
The wider toolkit
More of the platform, in plain language.
Numbers & presentation
Inventory, account allocation, attached services, outbound presentation, imports and audit visibility.
Queues & call handling
Hold treatment, comfort messages, wait limits, breakout, callbacks, whispers and ring strategies.
Audio & media
Audio library, generated speech, call recording, transcription, summaries and branded delivery workflows.
Outbound campaigns
AI campaign configuration, lead lists, schedules, DNC handling, outcomes, wallboards and reporting.
Messaging & notifications
SMS, WhatsApp Business, email, Slack and webhooks across real-time and post-call journeys.
Security & audit
MFA, trusted browsers, user roles, account scope, call firewalls, ACLs and customer-visible activity.
Reseller & white-label
Parent/child accounts, bespoke rates, customer domains, brand controls and consistent portal experiences.
SIP operations
Registrations, dispatch, RTP, traces, header control, carrier routes and operational diagnostics.
Dedicated estate
A JMB-managed single-tenant deployment with its own core, data, portals and operational lifecycle.
One product, two operating models
Start managed. Go dedicated when control becomes the product.
Use the JMB-managed shared service for speed, or commission a dedicated CallPlatform estate when your brand, region, carriers, data boundaries, capacity or customer hierarchy need an independent operating surface.
The fastest route to live numbers, inbound services and AI on JMB’s operated estate.
Build a branded customer proposition with hierarchy and commercial control.
Operate your brand on isolated platform components managed by JMB.
Start with a narrow journey, validate it and grow on the same foundation.
Show us how you sell and serve today
We’ll map the platform around the outcome.
Whether the first project is an AI receptionist, a connected booking line, a new reseller proposition or a dedicated operator estate, we’ll show how the live call and the surrounding operation fit together.